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Schema Markup Generator

JSON-LD for FAQ, article, product and breadcrumbs.

100% FreeRuns instantlyNo watermark
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  1. 1Paste inputAdd the text, code or data.
  2. 2AdjustChoose formatting or generation options.
  3. 3RunProcess everything in the browser.
Private by designProcessed on your device where possible.
Works on any deviceDesktop, tablet and mobile browsers.
No installationOpen the page and start working.
Always free coreUse the free plan for everyday tasks.

How to use Schema Markup Generator

Paste input

Add the text, code or data.

01
Adjust

Choose formatting or generation options.

02
Run

Process everything in the browser.

03
Copy

Copy or download the clean result.

04

Your files stay private

Your work is processed locally in your browser where possible and is never added to a Vootkit upload library.

Learn more about privacy
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Structured data is how a page tells search engines what it <em>is</em> rather than what it says — and it is what turns a plain result into one with stars, prices or an FAQ dropdown.

What Schema Markup Generator does

Generates JSON-LD markup, the format Google recommends, for common schema types.

JSON-LD sits in a script tag rather than being woven through your HTML, which is why it is preferred: the markup and the content stay independent, so a redesign cannot silently break your structured data.

Format and rules

FormatJSON-LD — Google’s recommendation
PlacementA <code>&lt;script type="application/ld+json"&gt;</code> block
<strong>Must match</strong><strong>Visible page content</strong>
Marking up invisible contentA guidelines violation
Rich resultsEligible, never guaranteed
Validate withGoogle’s Rich Results Test
Common typesFAQPage, Product, Article, BreadcrumbList
RunsOn your device

Detailed steps

  1. Pick the type that genuinely describes the page.
  2. Fill in details that appear on the page itself.
  3. Validate with Google’s Rich Results Test before shipping.

Worth knowing

Never mark up content that is not visible on the page. Adding FAQ schema for questions a visitor cannot see, or review stars for reviews you do not display, is a guidelines violation — and the penalty is losing rich results across the whole site, not just that page. The markup describes the page; it must not exceed it.

Frequently Asked Questions

Will this get me rich results?

It makes you eligible, not guaranteed. Google decides per query whether to show enhanced results, and eligibility is necessary but not sufficient. Correct markup gets you into the running.

Why JSON-LD rather than microdata?

Google recommends it, and it separates the markup from the HTML. Microdata is woven through your elements, so a template change can silently break it; a JSON-LD block survives redesigns.

Can I mark up content that is not shown?

No. Structured data must reflect what a visitor sees. Marking up hidden FAQs or non-existent reviews violates the guidelines and risks a manual action that removes rich results sitewide.

How do I check it works?

Google’s Rich Results Test for eligibility, and Search Console’s enhancement reports once the page is live. Validation is fast and catches most mistakes before they matter.

Is Schema Markup Generator free?

Yes. The Vootkit free plan includes 5 tool runs a day. Upgrade to Vootkit Pro for unlimited daily use, an ad-free workspace and saved workflows.

Are my files uploaded?

No. Schema Markup Generator runs entirely in your browser — your file is processed on your own device and never sent to a server. There is nothing for us to store or delete.

Do I need to install anything?

No. Schema Markup Generator works in any modern browser on desktop, tablet or phone. Open the page and start.

How often can I use it? Is there a daily limit?

On the free plan you get 5 tool runs a day. When you reach the limit you'll see a prompt to upgrade, and it resets the next day. Vootkit Pro removes the cap entirely for unlimited daily use.

This tool processes everything locally in your browser. You can disconnect from the internet after the page loads and it will still work.